Redesigning a Website? 4 Fatal Mistakes to Watch for That Loses Sales

Your corporate website is outdated yet you think a website redesign will destroy your current rankings? A Partially Wrong Statement!

Just as critical it seems, if you completely redesign your site and bring it up to date, you won’t lose either rankings or SEO value. Here are some of the most common SEO mistakes happening when you redesign a website.

1. Page ranking is restrained through 301 Redirects

Whether you’re switching domain names/ restructuring your URLs/ consolidating content as part of your website redesign, A 301 redirect is a permanent redirect that's comes in favor.

This ensures any “SEO juice” from your old URLs gets transferred to your new URLs.

2. Redesign and Restructuring the URL

Indecipherable URLs that don’t align well with the actual content of your site pages is a BIG mistake. This should be on your priority list during next website redesign.

One good thing is that search engines prefer URLs that make it easy to understand what your page content is all about.

3. Glorious Design Elements and SEO Matters

When contemplating a website redesign, the glorious design elements make your website look like a million bucks. But this isn’t.

Ensure your new site will truly resonate with your target audience and SEO to be ingrained in your redesign strategy from the very beginning.

4. Consider Auditing Your Site First

Make sure you take the time to examine it to determine what’s working and what isn’t. A few key metrics would include:

•     Number of visits and unique visitors per month

•     Top performing keywords with regards to rank, traffic, and lead generation

•     Total number of total pages indexed

•     Number of inbound linking domains

Aside from all this, if Google finds out that you are deliberately overusing certain keywords on your site, not only that it affects your credibility but also page rankings. It’s important to continue to adjust and update your website design so you can maximize your conversion rate.

Running An ASP.NET Website? 5 Simple Rules to Handle Your Business, Efficiently

 Online businesses are required to target the infinite Internet audience which is why majority of our focus is on the design, structure and how effectively products being displaced. If you are using an ASP.NET website, one need to keep in mind that the main source of audience come from search engines such as Google, Yahoo, Bing and others.

Here are a few simple guidelines to be considered when developing a business website.
  
Short URL

Long term URLs with query parameters do not look neat and users might forget it easily. Instead, applying formatted URLs for your static pages explains the content in your website. It is better to have a meaningful URL with components like UrlRewritingNet can be used for this purpose.

Page Titles

Page titles between tags are one of the significant practices in SEO. These titles show up as links in the Google result. But then, the common mistake among website owners is giving the same title for all pages. Hence it is important to have a proper title to attract visitors so that you can increase trafficking.
  
Content Structure

A Content format should have titles, headings, sub headings, paragraphs and others. Below mentioned steps will semantically correct the structure of your content.

• Divide long stories or parts using headings adding more sense to the readers. Using tags will bring beauty to your content.

• Placing point or quote between tags emphasizes its importance.

Testing Helps Performance

Loading speed determines the performance of a website. Enable your site to respond fast to requests even during peak hours.  Take advantage of various tools available in the market to conduct the stress test for your site.

Aside from this, web spiders can only run a few parts of your AJAX website because they don’t run JavaScript.  Such sites do not get indexed which does not help in search engine optimization. One trick to resolve this is disabling JavaScript from the browser; visit your AJAX site and view the pages which robots will index.

Opening an Online Store? 4 Things You Should Know Before Stepping-In

U.S. Ecommerce sales grew 13 % last year to some $289 billion and this number is keep growing.

Opening an online retail business, as you are aware involves a lot of funding, planned cash flow, inventory and even a marketing campaign. Apart from these, there are certain other things too you’ll want to know before you start doing business.

4 Things To Remember Before Launching An Ecommerce Site

1. Define Your Niche

Once you decide on what to sell how and to who are critical parts of your business plan. Your ultimate goal is to help shoppers find good products and deliver those products in a convenient way. But then, you really want to be 'specific' enough to get the right kind of customers and the least possible competition.”

2. Have a Low Budget To Start With

Threw a bunch of time and money into it and only to find that no one cared - how hurting would that be. Instead plan ahead for design and development and also create a separate budget to pour into the channels that are successful.

3. Careful Thought Into Your Platform

There are all sorts of options for building ecommerce stores. Deciding how to go about it can be one of the biggest problems you face.  Magento? Zen Cart? X-Cart? Shopify? Oscommerce? Volusion? - all works as a perfectly functional e-commerce solution but which suits the best is completely depended on your needs. Consult an expert!

4. Drive Traffic to Your Site

While social sharing can certainly be beneficial, to beat the competitive edge, there’s a good chance that your SEO strategies are going to make up the bulk of your traffic. Driving traffic to your site and increasing search engine optimization (SEO) is essential. Most successful niche sites usually see about 85-90% of their traffic from search engines.

Key Areas to Concentrate When Launching a Website

Is it time to take the website live? Or isn’t? Besides designing, adding a splendid Content Management System followed by content, often there are number of things left behind in your eagerness of launching a website

It’s imperative that before going live, post the shopping cart development, you test and retest your site’s design and functionality elements. The list below is what many clients go through en route to building their online riches.

Web Designing

Web designers know what the original design intent is and should look through these things that don’t look quite right pretty quickly.

• Fonts: Check to see that the formatting is consistent as font codes get dropped sometimes into a page inadvertently and make a letter or a word look funny.

• Images: Likewise, make sure the images display correctly with text rendering on the image when you hover over it.

• Compatibility: Make sure the pages render well in almost all browsers before you go live with it.

User Experience: Forms

Forms, the most important tools help businesses capture leads and build lists of potential customers interested in the company.

• Relevance: Ensure if the form should be on its current page. This includes white paper, contact form, etc., that complements the content on that page

• Brevity: What kind of information you ask to follow up on your lead? Remember, more the fields, less the amount of user conversion.

• Clarity: Is the instruction easy to follow?

• Finality: Post completion of the form, the user must be able to access the offered incentive, successfully. 

SEO:

Even during ecommerce website development, every single URL must be tested to make sure they lead to the correct destination. This is important for SEO purposes or else search engines will penalize your site.

There are many areas that need to be tested repeatedly before your Ecommerce website go live, but the above mentioned are great places to start.