Your corporate website is outdated yet you think a website redesign will destroy your current rankings? A Partially Wrong Statement!
Just as critical it seems, if you completely redesign your site and bring it up to date, you won’t lose either rankings or SEO value. Here are some of the most common SEO mistakes happening when you redesign a website.
1. Page ranking is restrained through 301 Redirects
Whether you’re switching domain names/ restructuring your URLs/ consolidating content as part of your website redesign, A 301 redirect is a permanent redirect that's comes in favor.
This ensures any “SEO juice” from your old URLs gets transferred to your new URLs.
2. Redesign and Restructuring the URL
Indecipherable URLs that don’t align well with the actual content of your site pages is a BIG mistake. This should be on your priority list during next website redesign.
One good thing is that search engines prefer URLs that make it easy to understand what your page content is all about.
3. Glorious Design Elements and SEO Matters
When contemplating a website redesign, the glorious design elements make your website look like a million bucks. But this isn’t.
Ensure your new site will truly resonate with your target audience and SEO to be ingrained in your redesign strategy from the very beginning.
4. Consider Auditing Your Site First
Make sure you take the time to examine it to determine what’s working and what isn’t. A few key metrics would include:
- Number of visits and unique visitors per month
- Top performing keywords with regards to rank, traffic, and lead generation
- Total number of total pages indexed
- Number of inbound linking domains
Aside from all this, if Google finds out that you are deliberately overusing certain keywords on your site, not only that it affects your credibility but also page rankings. It’s important to continue to adjust and update your website design so you can maximize your conversion rate.
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