How to Build an Effective Ecommerce besides Website Development

Congratulations on your new website.. Well designed with fabulous colors, encouraging shopping cart aspects, great marketing efforts to attract new customers, and you’re eagerly awaiting for orders to come flooding in. But...do you feel contempt?

If not, there is one thing you are neglecting at: Operational Efficiency. Your entire business can’t go for a long run if you ship products late, pack incorrect items or ship the wrong merchandise entirely affecting accuracy and the effective scale of your operation. 

Various Metrics to Follow Based On Customers’ Service-Level Agreements

Operational efficiency ultimately rests on the shoulders of your employees whose sound processes will enable your operation to scale. It requires two things:

Fulfillment Specializations: Starting from updating inventory counts to boxing orders for shipping, if your team has certain specializations it can double the productivity. Means hiring dedicated pickers, packers, shippers, order processors and others to ensure that each process is done well can show how their increased productivity will directly impact the business.

Measuring the Processes: Lean on the expertise who will know what impacts their operations better than you do. Say for instance, you can have one member of packing team to successfully redesign the shipping department to increase capacity, ensure on safety and make the entire zone easier to navigate.

Consider Outsourcing Your Fulfillment

If you decide fulfilling orders yourself isn’t right for your business, the best way to get it done is: outsourcing.

Retailers who wish to maintain their own online storefront can often directly integrate their shopping cart software with fulfillment operations. Aside from this, there is a drop shipper method too. You can even combine drop shipping with traditional outsourcing and in-house fulfillment to perform stocking and fulling high-volume, low-margin merchandise and delegating infrequently-purchased, and high-margin merchandise to a drop shipper.

What Are Merchants Looking For in Payment Gateways?

In a bricks-and-mortar store you hand over cash to make a purchase and it gets locked securely away in the cash register drawer. Digital cash doesn’t work this way. But it still needs to travel securely to stop it from getting into the wrong hands. That’s what a payment gateway is for.

An Ecommerce Shopping Cart with a payment gateway allows:

• Transaction quickly and easily

• Secures customer's money and credentials

• Enhance trustworthy

There are many good reasons to create your own payment gateway that suits your business needs and requirements.

Benefits in Creating Your Own Payment Gateway

• Sign up Cost: With every transaction outside payment gateways have a sign-up cost and a fee associated to you and thereby eating up a portion of your profit. With your own payment gateway you save on these fees and cost.

• Custom Features: Outside payment gateways is limited to certain features like accepting recurring payments and/or multi-currency transactions. Sometimes, they even charge additional fees for such add-on features. But having an own payment gateway means, customization is a breeze depending on your business needs and requirements.

• Offer Payment Gateway Product to Other Merchants: In addition to you making greater profits, better yet you can even offer and sell your payment gateway as a product to other merchants, ISOs and Agents.

What Are Merchants Expecting From Payment Gateways?

Designed to your specifications, owning a payment gateway can be a valuable tool for your Shopping Cart Ecommerce.

• Payment Gateway Portals allows you to provide a single, integrated solution for point of sale and payment processing.

• Help merchants gain the customer’s confidence.

• Should be able to adapt to the ever changing world of online payment processing to add and accept new payment types.

To conclude, there's no way around choosing a payment gateway without consulting an Ecommerce Website Development Company.

Key Areas to Concentrate When Launching a Website

Is it time to take the website live? Or isn’t? Besides designing, adding a splendid Content Management System followed by content, often there are number of things left behind in your eagerness of launching a website

It’s imperative that before going live, post the shopping cart development, you test and retest your site’s design and functionality elements. The list below is what many clients go through en route to building their online riches.

Web Designing

Web designers know what the original design intent is and should look through these things that don’t look quite right pretty quickly.

• Fonts: Check to see that the formatting is consistent as font codes get dropped sometimes into a page inadvertently and make a letter or a word look funny.

• Images: Likewise, make sure the images display correctly with text rendering on the image when you hover over it.

• Compatibility: Make sure the pages render well in almost all browsers before you go live with it.

User Experience: Forms

Forms, the most important tools help businesses capture leads and build lists of potential customers interested in the company.

• Relevance: Ensure if the form should be on its current page. This includes white paper, contact form, etc., that complements the content on that page

• Brevity: What kind of information you ask to follow up on your lead? Remember, more the fields, less the amount of user conversion.

• Clarity: Is the instruction easy to follow?

• Finality: Post completion of the form, the user must be able to access the offered incentive, successfully. 

SEO:

Even during ecommerce website development, every single URL must be tested to make sure they lead to the correct destination. This is important for SEO purposes or else search engines will penalize your site.

There are many areas that need to be tested repeatedly before your Ecommerce website go live, but the above mentioned are great places to start.