Congratulations on your new website.. Well designed with fabulous colors, encouraging shopping cart aspects, great marketing efforts to attract new customers, and you’re eagerly awaiting for orders to come flooding in. But...do you feel contempt?
If not, there is one thing you are neglecting at: Operational Efficiency. Your entire business can’t go for a long run if you ship products late, pack incorrect items or ship the wrong merchandise entirely affecting accuracy and the effective scale of your operation.
Various Metrics to Follow Based On Customers’ Service-Level Agreements
Operational efficiency ultimately rests on the shoulders of your employees whose sound processes will enable your operation to scale. It requires two things:
Fulfillment Specializations: Starting from updating inventory counts to boxing orders for shipping, if your team has certain specializations it can double the productivity. Means hiring dedicated pickers, packers, shippers, order processors and others to ensure that each process is done well can show how their increased productivity will directly impact the business.
Measuring the Processes: Lean on the expertise who will know what impacts their operations better than you do. Say for instance, you can have one member of packing team to successfully redesign the shipping department to increase capacity, ensure on safety and make the entire zone easier to navigate.
Consider Outsourcing Your FulfillmentIf you decide fulfilling orders yourself isn’t right for your business, the best way to get it done is: outsourcing.
Retailers who wish to maintain their own online storefront can often directly integrate their shopping cart software with fulfillment operations. Aside from this, there is a drop shipper method too. You can even combine drop shipping with traditional outsourcing and in-house fulfillment to perform stocking and fulling high-volume, low-margin merchandise and delegating infrequently-purchased, and high-margin merchandise to a drop shipper.
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