Opening an Online Store? 4 Things You Should Know Before Stepping-In

U.S. Ecommerce sales grew 13 % last year to some $289 billion and this number is keep growing.

Opening an online retail business, as you are aware involves a lot of funding, planned cash flow, inventory and even a marketing campaign. Apart from these, there are certain other things too you’ll want to know before you start doing business.

4 Things To Remember Before Launching An Ecommerce Site

1. Define Your Niche

Once you decide on what to sell how and to who are critical parts of your business plan. Your ultimate goal is to help shoppers find good products and deliver those products in a convenient way. But then, you really want to be 'specific' enough to get the right kind of customers and the least possible competition.”

2. Have a Low Budget To Start With

Threw a bunch of time and money into it and only to find that no one cared - how hurting would that be. Instead plan ahead for design and development and also create a separate budget to pour into the channels that are successful.

3. Careful Thought Into Your Platform

There are all sorts of options for building ecommerce stores. Deciding how to go about it can be one of the biggest problems you face.  Magento? Zen Cart? X-Cart? Shopify? Oscommerce? Volusion? - all works as a perfectly functional e-commerce solution but which suits the best is completely depended on your needs. Consult an expert!

4. Drive Traffic to Your Site

While social sharing can certainly be beneficial, to beat the competitive edge, there’s a good chance that your SEO strategies are going to make up the bulk of your traffic. Driving traffic to your site and increasing search engine optimization (SEO) is essential. Most successful niche sites usually see about 85-90% of their traffic from search engines.