Tuesday 22 April 2014

The Need for Monthly Website Maintenance in Ecommerce


How many times have you heard this: “Review your ecommerce website and re-evaluate to understand its contribution in overall business goals?”- Perhaps, a one hundredth time? But who cares? Now You Should.

When starting an online shop or expanding the current retail business to web, most often ecommerce website development is considered to be the only cost factor.  But it isn’t. If you want to make your existing site more viable, attract additional visitors, convert those visitors to customers, you are in the right place.

Below mentioned are a few ensure steps to ensure your visitors don’t miss out on any of your current information, your products and services.

What Does Ecommerce Website Maintenance Look Like?

Updating Products - You should watch out these 2 factors as a part of your monthly maintenance.

• The product that doesn’t meet your expectation has to be removed. But ensure that your customers needn’t discover that.

• During the process of both discontinuing a product and introducing a new product, changing the part number isn’t easier and budget friendly.

Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment.

• Optimise your checkout process is a step in your CRO (Conversion Rate Optimization)

• Place a test order on your shopping cart website at least once a month

Website Forms: Ecommerce web developers are forced to tamper with web code almost daily in the battle to remain a top-performing website.  During such website development process, a part of it may have inadvertently been broken, especially the Web Forms which acts as a communication ladder between the customers’ and yourself.

Is Your Current Web Developer Taking Weeks On End For Simple Updates? 

Don’t worry. Apart from custom web design and development, Openwave covers additional maintenance packages to updating the chances in no time, say the same business day or within 24 hours.  Choose from one of our affordable maintenance packages at an incredible price. No waiting! No Hidden fee!

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