Integrating WordPress and Magento - What Else Can Be More Effective For Online Store

While many ecommerce solutions are on the row, combining both WordPress and Magento to build our clients e-commerce websites- Wow, isn’t that an excellent idea? Magento to manage products, inventory, payment gateways and sales, while using WordPress for blog posts.

Barriers in Setting up an Online Store

But ofcourse, be it any platform, there are 3 challenges to building an ecommerce website.

• Performance

• Flexibility

• Time

Performance:  Magento Website Development relies a lot on its cache tools to get the best out of it. The following statistics backup the need for a faster ecommerce website:

• In last year, 47% of shopping cart abandonment took place because of a delay in 2 seconds or less

• One second delay for Amazon is estimated to be $1.6 billion loss, annually

• one second delay in page response results in a 7% reduction in conversions

Flexibility: being known as one of the leading ecommerce frameworks, Magento ecommerce prevent full customisable product and page templates editable for the admin, from the sites logo to the navigation.

Time:  Due to the complex XML layout system, setting up and building a Magento website takes a lot of time and effort.

So...What’s The Solution?

The above 3 problems has one solution and that is using Magento as a backend and WordPress as a frontend. Not as popular as the former, WordPress has come a long way with a 50% share of the CMS market. Its plugins like Yoast can improve your website ranks and thus the sales. Wordpress helps in customisation i.e. the ability to customise the number and type of fields you need. This in turn offers complete control and virtually cut out the need to use hard-coded content.

Coupled together, your ecommerce site page load also outperforms to help clients.