Responsive Site or App - Eliminating the Void in Building Mobile Web Presence

With increasing web traffic these days, without mobile experience, you might turn away customers and be at a disadvantage. If you are already prepared to have one, choosing between a mobile website and a mobile app is the next step.

If you are keen on increasing web presence, here are a few basic guidelines to help you make the most.

Start with a Question? Responsive Design or Mobile App

Responsive Web Design

Director at a leading Ecommerce Web development Company, NYC says, “The first step is to figure out what your business needs.

In terms of a responsive website design, it changes its appearance based on the screen size of the device on which it is loaded. Be it a tablet or mobile device, the users can see a "traditional" site that contains full navigation, copy and images. Also, responsive sites are less expensive and easier to update.

Mobile apps can be downloaded from the Google Play or Apple App stores and operated without the need for internet. If you are charging people to access the content, this would be better for product solutions.

Decided? Then, Consider the ROI

According to a research, 25% of mobile web users only access the Internet with their mobile phones, particularly new entrepreneurs. So, ask yourself:

• Does a mobile or responsive site make sense for our business right now?

• What is my current mobile traffic and how it has grown over the years?

However, for starters who needs a simple site might begin with a low-cost responsive template from a professional ecommerce web development company.

Last But Not Least, Talk To the Developers

Having considered the options for your mobile site, asking the right questions to prospective web developers can help maximize your website's success. A few key traits include:

• Developing a good rapport with your design and development team

• Should give you a thorough proposal including a breakdown of deliverables, budget and timeline

• Ensure they balance business goals with user experience that provides creative options for a successful progression into mobile

Are you looking for a reputed ecommerce web development company, NYC? Or still confused in choosing between the mcommerce? Approach Openwave Computing Services NYC for a free consultation and decide on offers later.

The Need for Monthly Website Maintenance in Ecommerce

How many times have you heard this: “Review your ecommerce website and re-evaluate to understand its contribution in overall business goals?”- Perhaps, a one hundredth time? But who cares? Now You Should.

When starting an online shop or expanding the current retail business to web, most often ecommerce website development is considered to be the only cost factor.  But it isn’t. If you want to make your existing site more viable, attract additional visitors, convert those visitors to customers, you are in the right place.

Below mentioned are a few ensure steps to ensure your visitors don’t miss out on any of your current information, your products and services.

What Does Ecommerce Website Maintenance Look Like?

Updating Products - You should watch out these 2 factors as a part of your monthly maintenance.

• The product that doesn’t meet your expectation has to be removed. But ensure that your customers needn’t discover that.

• During the process of both discontinuing a product and introducing a new product, changing the part number isn’t easier and budget friendly.

Checkout Process:  A smooth checkout process is vital to finalize sales and reduce shopping cart abandonment.

• Optimise your checkout process is a step in your CRO (Conversion Rate Optimization)

• Place a test order on your shopping cart website at least once a month

Website Forms: Ecommerce web developers are forced to tamper with web code almost daily in the battle to remain a top-performing website.  During such website development process, a part of it may have inadvertently been broken, especially the Web Forms which acts as a communication ladder between the customers’ and yourself.

Is Your Current Web Developer Taking Weeks On End For Simple Updates? 

Don’t worry. Apart from custom web design and development, Openwave covers additional maintenance packages to updating the chances in no time, say the same business day or within 24 hours.  Choose from one of our affordable maintenance packages at an incredible price. No waiting! No Hidden fee!

Social Media Strategies to Expand Your Ecommerce Sales

Social media impacts almost every aspect of ecommerce solution, including warehousing and shopping services that has proven to be reliable and cost effective. Similar to any other business, social media is an excellent way to advertise services or find the best company who can provide you the services.

According to a recent report in 2014, 84% of consumers agree that word of mouth is the most trustworthy source of advertising. It’s important to incorporate several modes of advertising to establishing and carefully maintaining an online presence.

Here are some key ways social media increases your ecommerce business.

Widening Your Customer Base

When you create an online persona for your brand it is possible to reach out diverse group of people. Today, one-third of adults primarily turn to the Internet for their video streaming. Anyway it’s important to incorporate several modes of advertising to get your message out there.

Enhancing Two-Way Conversation

Another key component of social media is the “social” part. A successful social media marketing campaign will establish the brand’s humanity besides enhancing the interaction between your target audience and advertisers, and that’ll garner a sense of brand loyalty as a result.

Establish New Products and Services

It is been reported in 2013, Facebook had more than 1.2 billion monthly active users on the site. Also, more than 70 million people use Pinterest, and Twitter had more than 200 million active users in 2013.

Spread the word about new products and services your company features. Offer special discounts to entice people to like or follow your page on new items. This creates a snowball effect that’ll propel your brand into an entirely new level of visibility.

All the above mentioned business strategies ensure you that you don’t miss out on an opportunity to increase brand awareness and connect with future customers. Outsourcing web development and website maintenance to an expert is one of the best ways to ensure that no matter what new regulations and changes are thrown your way, you still stand out of the crowd. Looking for one? Approach, Openwave Computing services, NYC for all enticing services.

Impact of SEO Errors in Ecommerce Websites

In general, online merchants assume that by simply listing hundreds or even thousands of products on their ecommerce website, search engine traffic start rolling in. But the reality is that it needs a lot of other works and one such on top of the list is Search Engine Optimization.

However, when optimizing in ecommerce website development numerous problems arises that makes SEO very difficult for ecommerce websites. This explains a few of them.

Common SEO Errors of Online Stores

Ecommerce Web Development

No Product Description

This error usually is made by online gift stores and online clothing shops. When there is no description of the product obviously it puts an end to the chances of the page being in the top 10 of a search engine query. Presented with more unique content for your product description, it will always be better for your SEO efforts.

Bear in mind,

• Quality descriptive content helps your customers make purchasing decisions.

• The search engines will penalize if content is copied from other websites.

• Too much content might hurt. Better test for word count to help with purchase conversion.

Lack of Product Reviews

Almost all the buyers are looking for reviews of products on online stores or forums before making a purchase. It keeps the product page ALIVE to help you bring the search engines back more often. This is why ecommerce developers should care to update the site more frequently; the better it is for your overall SEO efforts.

Not Optimizing Product Pages

When writing headlines, title pages, and product descriptions, consider the demand and search keywords that people are typing into the search engines. Here are some tips to help you better optimize those product pages:

• Using model numbers and brand name in title tags and H1 headings.

• Don’t forget to fill out your image alt tag information

• Don’t stuff keyword in the webpage and so on.

Non-Unique Titles

Filling large online stores with duplicated title tags reduces identical values. It’s difficult to create unique title tags when you sell multiple items from the same brand or similar items from many brands.  Therefore you should focus on making unique key phrases.

If you are interested in joining the revolution and creating an online store, hire Ecommerce services from Openwave computing services, an ecommerce web development company, NYC for any type of web solution like Website Designing, Ecommerce Solutions, Portal Development and Website Maintenance.

Integrating Ecommerce Web Application for Emerging Online Store

An ecommerce shopping cart is the heartbeat of any online retail site. That’s why it requires special attention when choosing one as in much customizable that match your business and be flexible enough to grow with your business.

Why Integrate Web Application for Online Store?

Shopping Cart Ecommerce

An emerging online company using web applications can be benefitted in many ways.

• To carry out business transactions in a secure and trustworthy manner

• To reach to their customers to determine their loyalty and faithfulness towards the company’s products and services

• To develop a bevy of web apps that can help it to reach to the zenith in just a short period of time. Assist businesses to achieve the necessary competitive edge in their industry vertical.

• Make businesses run smoother as companies can gather all the data they require with the help of a web app.

• Plus, web application design that takes care of the various visual and appealing elements of ecommerce website.

One Step Ahead...Why Custom Web Application

Custom web application development means developing web apps according to the custom requirements of the company. Say for instance, an ecommerce company might want to determine how many people prefer a particular brand? Ecommerce developers can help you launch an online poll in the form of a web app on their website to obtain the necessary information it seeks and therefore determine its marketing strategy on these lines. Also, it is possible to automate some parts of the online business and spare some time to concentrate on matters that need more attention.

To conclude, an ecommerce solution must be robust, customized, easy to operate and have a potential to win over the rest. Are you planning to have a brilliant web app? Let your business team provide the required information to us, at Openwave Computing Services, one of the leading web development companies in NYC. We help organizations to be more productive and profitable along with helping their customer base to obtain a more meaningful experience from these web apps.

Distinguish Features of B2B Ecommerce Solutions

The New Year is here! And with it, even more conveniences will be afforded to the average shoppers. Unlike today’s consumers who discover new ecommerce features on a daily basis, too many of their purchasing partners still have to pick up the phone and cross their fingers that their sales rep is available to put in an order.

From complex sales channels to multiple product lines, B2B ecommerce development has unique features to help maximize sales.

Unique Features of B2B Ecommerce Solutions

Affordability: B2B solutions must offer a low customer acquisition cost thereby leveraging you an opportunity to exchange with new customers. Almost all the buyers come to the exchange themselves so that your cost of getting customers through this channel is relatively low when compared to other conventional channels. Moreover, it helps in increased visibility by advertising in the key places of the B2B exchange.

Improvised Customer Services: Only if an ecommerce development company provides the ability to have constant interaction with your customers, it is easier to track the whole ordering process from payment to delivery and bring greater efficiency in customer service. This can be achieved through various integrated functions of an exchange such as sales management and lead management for an effective customer service process.

Efficient Information Sharing: This B2B solution provides you a chance to instantly update your catalogue and inform customers about changes. With B2B exchange, be it launching a new product or conducting a web seminar, you can share the information more efficiently. There are B2B Exchanges that use sophisticated knowledge management systems to create, reprocess and re-utilize information intended for specific group of audience.

Business Processes Management: One of the important aspects in ecommerce website development through B2B exchange is that it must be able to run and administer various business processes.

To summarise, these solutions assist you to streamline your business, reduce overhead costs and reduce documentary errors. Ecommerce experts at Openwave also provide custom web application development solutions for your enterprise.