Literally, hundreds of ecommerce entrepreneurs launch successful stores with his cart development and consulting services. However, most online stores turn from excitement into frustration for two of the many reasons: poor usability structures and very few mobile/responsive sites.
Let’s see what 2014’s USA Internet Use Survey says:
Even though an online store accommodate better aesthetic design, new nifty functionality or to add more content to web pages, unfortunately, 90% visitors tend to care more about speed than all the bells and whistles.
So...Why Do Shopping Cart Abandonment's Happen?
According to statics, there are many reasons why shoppers abandon their carts but three of which needs immediate attention.
Being Presented With Unexpected Costs
When you decide to checkout after clicking “Add to Cart” you’re presented with additional fees and charges that weren’t clearly listed on the original product page. A Great Upset!
Now Accepting International Orders
Most online retailers don’t display or provide the ability to show the cost in the shopper’s local currency. But having which saves the time and hassle of wondering what the exchange rate will be and how much it’s actually going to cost me.
Poor Performing Servers Cause Crashes
Many online retailers host their websites on poor performing servers resulting in crashing the site.. Henceforth, switch to a dedicated host not only to fasten the loading speed but also enhance search visibility.
Goals to Keep You Going:
Many of the principles mentioned above can be applied to numerous online services/products. But most importantly, speak with your web designer if you feel your ecommerce site is not quite resonating with your customers the way you’d like it to.
Let’s see what 2014’s USA Internet Use Survey says:
- 80% of internet users purchase goods and services online
- 69% of internet users aged 25 to 34 to make a purchase online
- The value of orders placed online reached $18.9 billion
- 58% of Canadians accessed the web on mobile devices
Even though an online store accommodate better aesthetic design, new nifty functionality or to add more content to web pages, unfortunately, 90% visitors tend to care more about speed than all the bells and whistles.
So...Why Do Shopping Cart Abandonment's Happen?
Being Presented With Unexpected Costs
When you decide to checkout after clicking “Add to Cart” you’re presented with additional fees and charges that weren’t clearly listed on the original product page. A Great Upset!
Now Accepting International Orders
Most online retailers don’t display or provide the ability to show the cost in the shopper’s local currency. But having which saves the time and hassle of wondering what the exchange rate will be and how much it’s actually going to cost me.
Poor Performing Servers Cause Crashes
Many online retailers host their websites on poor performing servers resulting in crashing the site.. Henceforth, switch to a dedicated host not only to fasten the loading speed but also enhance search visibility.
Goals to Keep You Going:
- Do you want visitors to make a purchase on your site or keep them visit regularly for in-store purchasing?
- Do you look forward to client referrals?
- Do your mobile and desktop versions of the site offer same functionality?
Many of the principles mentioned above can be applied to numerous online services/products. But most importantly, speak with your web designer if you feel your ecommerce site is not quite resonating with your customers the way you’d like it to.
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