Ecommerce Best Practises To Kick-Start Your Small Business Online, 2014

Ecommerce Web Development

Becoming an ecommerce entrepreneur is an increasingly attainable dream for many aspiring business owners. While the emerging the splendid web design tools could be one reason, open source Magneto web development plays a major role allowing anyone to launch an online business.

If you're ready to take your ecommerce business to the next level in 2014, watch out these current trends in online sales.

Ecommerce Trends to Look for in Small Business

Below mentioned practises are considered to stay on top of current ecommerce web development marketplace trends. Let’s have a look at each one of them.

Data Dependency

While the major goal is to continue to expand online presence across channels, small businesses should

• Necessarily measure performance data from both a channel-specific and holistic standpoint.

• Use Google Analytics that helps business owners to measure their site traffic from multiple devices and referral sites

Mcommerce

Since last year, ecommerce usage of mobile devices such as smartphones and tablets, especially during the holiday season has increased. So suggested, small businesses must have

• A mobile version of their website with mobile-optimized checkout to help facilitate a better mobile experience.

• Use technologies like smart watches and improvise on mobile compatibility

Merchandising Beyond the Storefront

In general, ecommerce sites are based on an online catalogue that includes category browsing, product pages, search and a checkout process. But is this as good as it gets? Merchandising beyond the storefront involves

• Embracing new ways of taking catalogue information and injecting it into new experiences (mobile and tablet apps, in-store kiosks, wearable devices, in-video, shopping aggregators, 2-D signage, social networks, and the like).

• There’s much potential for taking catalogue assets and delivering them to new touchpoint

Besides, smaller online businesses will need to become more nimble in how they compete, irrespective of price, customer-service and marketing standpoint. Are you aware of any other trends? C’mon, the comments are open.

At Openwave, we have various ecommerce solutions that best serves to design attractive and user friendly ecommerce sites, besides produces Search Engine Optimized ecommerce pages. Our team of website developers are keen to work on optimizing the websites, producing search engine friendly URLs, Meta Data and html tags. Simply, we understand the business implications of trading online.