People are changing their shopping style from desktop shopping to the smartphone and tablet utilization is rising as well. Whether it's using a tablet in a brick-and-mortar store or enabling sales through a mobile website, businesses across a wide range of industries are seeking solutions to help them adapt to a mobile-obsessed world.
With increasing screen sizes, many factors are contributing to mobile commerce’s significant rise which is one of the wisest ways to invest in ecommerce business now. To stand on that point, let’s have a glance how it works practically.
Clamouring Your Core Business
Almost all small businesses focused on their core business see the most success besides clamouring to jump on the m-commerce bandwagon. A few trends that are changing their businesses include: online ordering, social media marketing and review sites, but first and foremost- great food and providing great service.
Say for instance, restaurants and pizza huts come across 90 percent of takeout and delivery orders submitted from a mobile device. Doesn’t that sound great from business perspective?
Responsive Email and Website Design
A recent report from Global business market says half of consumers have never made a mobile purchase. Even if they do, it’s directly from a promotional email. These statistics will shift significantly as mobile design becomes more intuitive and responsive.
Let’s see how this work? Say you have a business mobile website with "call" button right on the page. Isn’t this a seamless call-to-action prompted on your mobile site and promotional emails will encourage consumers to follow through with a purchase or phone call. As simple as it is!
Yes, facilitating a purchase on a mobile device is tough, but once you reset your expectations for consumers, mobile commerce will flourish.
Aside from all these, having a mobile website isn't solving the root of the problem- user friendliness. Customers don't have to waste time searching for content no matter whatever device they want. Means, it's all about tailoring the interface and content to easily allow customers to find what they're looking for.
With increasing screen sizes, many factors are contributing to mobile commerce’s significant rise which is one of the wisest ways to invest in ecommerce business now. To stand on that point, let’s have a glance how it works practically.
Clamouring Your Core Business
Almost all small businesses focused on their core business see the most success besides clamouring to jump on the m-commerce bandwagon. A few trends that are changing their businesses include: online ordering, social media marketing and review sites, but first and foremost- great food and providing great service.
Say for instance, restaurants and pizza huts come across 90 percent of takeout and delivery orders submitted from a mobile device. Doesn’t that sound great from business perspective?
Responsive Email and Website Design
A recent report from Global business market says half of consumers have never made a mobile purchase. Even if they do, it’s directly from a promotional email. These statistics will shift significantly as mobile design becomes more intuitive and responsive.
Let’s see how this work? Say you have a business mobile website with "call" button right on the page. Isn’t this a seamless call-to-action prompted on your mobile site and promotional emails will encourage consumers to follow through with a purchase or phone call. As simple as it is!
Yes, facilitating a purchase on a mobile device is tough, but once you reset your expectations for consumers, mobile commerce will flourish.
Aside from all these, having a mobile website isn't solving the root of the problem- user friendliness. Customers don't have to waste time searching for content no matter whatever device they want. Means, it's all about tailoring the interface and content to easily allow customers to find what they're looking for.
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