Creating Colour Pathways Using Buttons
Do not blend in the colour and shape of your buy now and checkout buttons but let them stand out. Generally, ecommerce websites make all their buttons have same color, say red and gray, in order to achieve design continuity. By contrast, the one that sends you backwards in the checkout process is grey.
These small changes can provide important visual cues to shoppers creating a BIG IMPACT.
Trust Messaging
Trust badges can work incredibly well, especially when they are placed on cart pages near action buttons like “continue checkout” or “submit order.” but when compared the effectiveness of several popular trust badge companies to a generic button that simply promised “this site is secure.” it is found that near Submit Now button they have a simple message saying, “You are on our Versign trusted server.”
Smart Price Guaranteed
Analyzing why shopping carts abandonments are growing, the first reason was this. Shoppers imagine fast-forwarding to some point in the future like, “did I overpay?” One way to proactively respond to this scenario is by offering a low-price guarantee on the product page. It’s said that this simple message had a walloping 9% impact on conversion rate.
A Cart Recovery Tool
While they are in the process of checking out or if they fail to complete the purchasing process you can email them an offer. This requires a little effort. In first place, a site overlay will appear to encourage them to complete their purchase and take advantage of a special incentive based on the value of the shopping carts they are abandoning.
As a whole, decreasing cart abandonment rate isn’t simply a tactical exercise. It further requires an investment in SEO and e-mail marketing to drive repeat purchases.
No comments:
Post a Comment