Tuesday 10 June 2014

Redesigning Your Ecommerce Store? Get Down to the Basics

Selling online is an art. With more of creativity, genuine designs and marketing talent, the keen eye of a usability guru makes conversions happen.

What is there to consider when redesigning my ecommerce website? Before asking this question, let’s remember change is constant. SO, if you fail to meet the technical and marketing elements, you are sure to lose a BIG PROFIT, be out-of-date and conversion rates likely dwindle.

If Ecommerce Website Design is done correctly, it should always be profitable. Does it sound overwhelming? Find a professional Ecommerce Web Design Company who can simplify the process. Keep in mind there are three basic steps in an online shopping experience. Let’s have a detail look:

Defeat the Plagued and Cumbersome Checkout Process:

While shopping is fun, helping customers through the payment as quickly and painlessly makes it a real success. So, what all could be done?

• One-Page Checkouts:  Thanks to Magento Shopping Cart Development solution to escalate the long forms acting as detrimental to a shopper’s patience. It is determined that more than 20% users are able to checkout with one click of the submit button.

• Live Chat: Being emphasised on this, a study shows 76% of shoppers want to have instant access to a customer service rep during the checkout process. Not only it helps your users with technical problems, but also allows you to encourage them to complete their order.

• Don’t Demand a Registration in First Place: Registering users is a great tool for identifying shoppers and to streamline the checkout process. However, make it more an optional step. But however, consider using Facebook Connect or other social media sign-in widgets which act as tools that allow shoppers to register with your site without having to create a unique account.

Adding upon, the above mentioned suggestions will help increase your conversion rate, and lead to happy and satisfied customers.

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