Web Enabled Mobile Apps - Is it the Right Solution for Your Business

Responsive Web Design

A study says it is important for companies to transit from traditional and closed business models to a more open approach. So be it, the growing number of mobile users is having a big impact on web design.

Yes, last year shopping analysis says, close to 80% of New Yorkers love online shopping ignoring the heck of going out. And amidst that 60% of them used mobile. When you understand the fact, isn’t necessary to analyse on the fact if

• It works with all the mobile browsers? And

• If it render perfectly on devices with different sizes?

If you say “YES”- Great! You are gaining a truckload of business by engrossing a growing number of mobile users. Having said this, a business leader in a large organization must try to find a way of making your website designs look good on mobiles too. This could be achieved by building

• A responsive website,

• An adaptive website, or

•A mobile app.

What is the right choice? First, let’s understand the different approaches:

Responsive Web Design (RWD)

As the name illustrates responsive web design (RWD) use HTML5, CSS3 and media queries to automatically calculate the size of the browser and eventually fits to it.

Benefits:

• Same website across devices

• Low maintenance cost – just one design and code to maintain

• Single URL, easier to promote through SEO and SEM

Adaptive Web Design (AWD)

It is designing web sites that adapt to the size of specific devices. The biggest difference between AWD and RWD is that the former relies on pre-defined layout sizes but RWD staunchly adheres to fluid layouts.

Benefits:

• Customized and high-end experience for all targeted devices

• Easy to advertise and monetize as the layout is fixed

• Lightning-fast loading times

Mobile App Development

Though mobile application doesn’t work in the browser, users can download it from various app stores to access your services or to perform a number of diverse activities.

Benefits:

• Downloaded once- ensures the user will use it again and again

• Sell apps,  sell products or services through apps or earn ad revenue through apps

• Apps are complex software and can do a lot more than any website can through a number of features

Openwave Computing Services, NYC is a well reputed ecommerce web development company that renders its services for desktop and mobile. If you want to know which solution will work best for your business, tell us about your project to get guidance and a free quote for our experts.