How You Can Reduce the Bounce Rate on Your Website

Bounce rate is the percentage of visitors who enter the site and bounce (leave the site) rather than continue viewing other pages within the same site. We look at some of the ways to reduce the bounce rate in your site and achieve optimum conversion.

1. Create a Blog Section

People love to read. When someone spends time on the internet, they usually read. They love to get information about the query or product they search. So they open a blog for your customize and you can drive them from homepage to blog.

2. Use Related Posts Section

When someone lands on a blog post or a product page, they can be interested in some similar posts in your blog. You just need to make sure he can get those related posts without any hassle. The best portion to show related posts is the bottom part of the post.

3. Use Recent Posts Section

Show all the recent posts, most popular posts or product on the sidebar. So that people not only find the post they want, but also have the easy option to visit other pages which might be different from the landing page. You can also add the popular posts section.

4. Breadcrumb Navigation

We can earn user satisfaction only if we provide the information or product that the users seek. We need to do everything possible to help them find their target information. Breadcrumb navigation helps visitors know where they have landed and also help them navigate to other pages.

5. Internal Linking

Internal linking is one of the most important parts for both bounce rate and SEO. So, try to create internal links wherever possible so that visitors get other important updates which might be beneficial for them.

6. Loading Time Optimization

Slow website can destroy your reputation. Slow websites reduce the interest of the visitors and ends up with high bounce rate. So it becomes important to ensure your website has a good loading speed. Try to use minimum plugins, and always delete an unused plugin if you are using wordpress.

7. Ensuring Quality Content

This is the most important thing to ensure to reduce your bounce rate. For this, it is necessary to know the psychology of your target audience, their likes and dislikes, and preferences. And then you have to product content according to that. So, the final task is to product quality content that your audience needs.