It is very easy to impress regular customers than new visitors, especially in the crowded online ecommerce arena where conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.
Sometimes losing sales cannot be blamed entirely on external threats leaving behind two important queries.
Don’t Screw Up Loading Speed: No matter how competitive the pricing is, if your site takes longer than eight seconds
Don’t Include Confusing Navigation: One of the leading causes keeping site visitors from your cart are confusing website navigation but overall web design of various e-commerce website elements.
Don’t Reject Trust Signals: aesthetically pleasing signs like low-price guarantee, BBB or a Norton, Truste or McAfee prominently displayed on your site could be impacting your sales.
Don’t Include a Misleading Coupon Codes: At check outs, not all promo codes are applicable to all products which most customers don’t understand. All you need to do is give the details of coupons that are applicable to products on their product page itself than after placing orders.
Don’t Hide The Cost: Shoppers these days are smart and will compare multiple shopping sites for the best price. So adding huge tax is guaranteed to lose you sales.
Aside from all these, there are many deciding factor when it comes to converting site traffic into customers:
Sometimes losing sales cannot be blamed entirely on external threats leaving behind two important queries.
- Why do customers leave your shopping website and choose your competition instead?
- How often is your website tested for user-experience and performance in other words, do you practice website maintenance?
Today’s post targets on five reasons why retaining current customers is difficult in other words, reduce how to reduce shopping cart abandonments.
Don’t Screw Up Loading Speed: No matter how competitive the pricing is, if your site takes longer than eight seconds
Don’t Include Confusing Navigation: One of the leading causes keeping site visitors from your cart are confusing website navigation but overall web design of various e-commerce website elements.
Don’t Reject Trust Signals: aesthetically pleasing signs like low-price guarantee, BBB or a Norton, Truste or McAfee prominently displayed on your site could be impacting your sales.
Don’t Include a Misleading Coupon Codes: At check outs, not all promo codes are applicable to all products which most customers don’t understand. All you need to do is give the details of coupons that are applicable to products on their product page itself than after placing orders.
Don’t Hide The Cost: Shoppers these days are smart and will compare multiple shopping sites for the best price. So adding huge tax is guaranteed to lose you sales.
Aside from all these, there are many deciding factor when it comes to converting site traffic into customers:
the type of CMS being used, the type of web host being used, and bigger images, optimized file sizes, etc. If you want to gain customers via search engines you must pay attention to on-page and off-page SEO for an e-commerce website and dare not to forget, mobile commerce is taking its place over desktops.
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