Impact of SEO Errors in Ecommerce Websites

In general, online merchants assume that by simply listing hundreds or even thousands of products on their ecommerce website, search engine traffic start rolling in. But the reality is that it needs a lot of other works and one such on top of the list is Search Engine Optimization.

However, when optimizing in ecommerce website development numerous problems arises that makes SEO very difficult for ecommerce websites. This explains a few of them.

Common SEO Errors of Online Stores

Ecommerce Web Development

No Product Description

This error usually is made by online gift stores and online clothing shops. When there is no description of the product obviously it puts an end to the chances of the page being in the top 10 of a search engine query. Presented with more unique content for your product description, it will always be better for your SEO efforts.

Bear in mind,

• Quality descriptive content helps your customers make purchasing decisions.

• The search engines will penalize if content is copied from other websites.

• Too much content might hurt. Better test for word count to help with purchase conversion.

Lack of Product Reviews

Almost all the buyers are looking for reviews of products on online stores or forums before making a purchase. It keeps the product page ALIVE to help you bring the search engines back more often. This is why ecommerce developers should care to update the site more frequently; the better it is for your overall SEO efforts.

Not Optimizing Product Pages

When writing headlines, title pages, and product descriptions, consider the demand and search keywords that people are typing into the search engines. Here are some tips to help you better optimize those product pages:

• Using model numbers and brand name in title tags and H1 headings.

• Don’t forget to fill out your image alt tag information

• Don’t stuff keyword in the webpage and so on.

Non-Unique Titles

Filling large online stores with duplicated title tags reduces identical values. It’s difficult to create unique title tags when you sell multiple items from the same brand or similar items from many brands.  Therefore you should focus on making unique key phrases.

If you are interested in joining the revolution and creating an online store, hire Ecommerce services from Openwave computing services, an ecommerce web development company, NYC for any type of web solution like Website Designing, Ecommerce Solutions, Portal Development and Website Maintenance.