Friday 28 February 2014

How to Globalise Your Business Website Quickly

Nowadays, cloud-based platforms and services are taking upper hands towards globalising the Ecommerce business than ever before. If you wonder how it works,  as simple as a plug-in modules leveraged into your workflow to convert the content, run analytics, edit across websites and more, regardless to CMS used.

This post explains the three challenges that you should know before diving into hiring a web development company for your ecommerce store.

Global Population Is Not Made Up Of English - Speaking People


While many think the world revolve around the English language, the fact is the other way in Ecommerce Shopping Cart. Therefore, to maximize your website reach, ensure you offer at least two language options to visitors. Having said that, think carefully about which language will net you the most returns.

Insight: “Did you know? Over 300 million people actually live in the United States but unfortunately it is a small market compared to the rest of the globe. While over 1.2 billion individuals live in India another 1.3 billion of them stay in China. Means, your biggest markets are probably in a non-English-speaking country.”

Going Global Quickly Requires Fast Translation

Businesses all over the world are now executed quickly. Look for tools that will help you get the job done efficiently. One such is Magento Ecommerce Website Development as it has features to facilitate faster translation and, thus, faster globalization.

• multi-lingual,

• ability to handle several translation workflows at once

• built-in translation memory and terminology management

Localize First and Then Translate

Why localisation is important for online store? Simple! Localizing content prevents cultural misunderstandings. In a broader sense, localization means that you interpret your online content using the phrases, colours, layouts and appearance that your customers are comfortable with.

To sum up, keep these three tenets of globalization- multilingual interfaces, efficiency and localization to help you make the right choices for your cloud-based operating web solutions. Save you “Time and Money” down the road.

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